Abstract

Information and Tourism Department - Advertisement -Settlement of advertisement charges of various Departments - Administrative Sanction accorded for Rs.2,80.38.680- Orders - Issued.

Information & Tourism (Advertisement) Department

G.O.(D) No.182
Dated: 12.12.2006

Read:

1) G.O.Ms.No.153, Finance (Budget Co-ordination) Department, Dated 28.8.2006.

2) Information and Tourism (Budget) Department U.O.NoteNo.10030/Budget/2006-1, Dated 4.4.2006.

----

In anticipation of formal requisition from the Information and Technology Department and Revenue Department, Director of Information and Public Relations had released advertisement towards inauguration function of "Free Distribution of Colour T.V. sets at Kancheepuram District and Distribution of Land to landless farmers" at Thiruvallur District. While the proposal seeking sanction of advertisement charges, enumerated by Social Welfare & Nutritious Meals Programme Department, Information Technology Department and Revenue Department regarding settlement of advertisement charges in connection with Moovalur Ramamirtham Ammaiyar Ninaivu Marriage Assistance Scheme, Free Distribution of Colour T.V. and Free Distribution of Land to landless, the Finance Department has advised this department to
meet the expenditure towards advertisements charges indicated below from the amount provided in the "Advertisement & Publicity" head of account of Information and Tourism Department with the assurance that additional funds will be provided in RE/FMA
2006-2007.

1)

Expenditure towards advertisement made in connection with distribution of Colour T.V.

Information Technology Department

-

Rs.40,72,524/-

2)

Expenditure towards advertisement made in connection with distribution of land to landless farmers

Revenue Department

-

Rs.40,72,524/-

3)

Expenditure towards advertisement made in connection with Moovalur Ramamirtham Ammaiyar Memorial Marriage Assistance Scheme

Social Welfare Department

-

Rs.10,59,028/-

 

Total

(Excluding Service Tax & Educational Cess)

-

Rs.92,04,076/-

Subsequently, a similar request was made from the Labour & Employment Department to accommodate the advertisement charges towards inaugural function of cash dole under Unemployment Assistance Scheme. The Public Department has made request to accommodate the expenditure towards the advertisement charges in connection with 50 years of Tamil Nadu, Golden Jubilee Day and Flag Day message. Among others, the Director of Information and Public Relations has also submitted the proposal to sanction fund for production of Short Film for the Welfare of Old age people.

 

 

i)

Expenditure towards advertisement made in connection with Unemployment Assistance Scheme

Labour & Employment Department

Rs.33,00,000/-

ii)

Expenditure towards advertisement made inconnection with Tamil Nadu Golden Day Celebration

Public Department & T.D.C & R.E. Department

 

Rs.23,45,825/-

iii)

Expenditure towards advertisement made inconnection with Flag Day

Public Department

Rs.19,00,000/-

iv)

Provision made for expenditure towards taking short film for the welfare of the Old age people

D.I.P.R.

Rs.50,00,000/-

 

 

 

Rs.1,25,45,825/-

The D.I.P.R. has also sought for re-distribution of funds to the tune of Rs.62,88,779/- within the sub-detailed head of account under the major head "Advertisement & Publicity".

 

i)

Expenditure towards multi media and display of exhibition boards in 30 districts.

D.I.P.R.

Rs.60,00,000/-

ii)

Expenditure towards press conference held on 19.9.2006

D.I.P.R.

Rs.2,88,779/-

 

 

 

Rs.62,88,779 /-

2) Since the above advertisements highlighted the achievements and activities of the Government, the Finance Department has suggested to accommodate the above expenditures to the tune of Rs.2,80,38,680/- from the amount of Rs.10 Crore provided under "Advertisement and Publicity" head of account of Information and Tourism Department for the year 2006-2007.

3) The Government therefore direct the Director of Information and Public Relations, Chennai-9 to settle the advertisement charges incurred by the Departments noted in para 1 above from Rs.10 crore provided under the head of account "2220.Information & Publicitry - 60. Others - 106. Field Publicity - I.Non-Plan - AI. Publicity - 08. Advertisement and Publicity - 01. Advertisement Charges". Permission regarding re-distribution of funds to the tune of Rs. 62,88,779/- within the sub-detailed head of account from D.P.Code "220 60 106 AI 0811" to "2220 60 106 AI 0893" will be issued separately.

4) This order issues with the concurrence of Finance Department vide its U.O.No.4325/FS/P/06, Dated 21.11.2006.

(By order of the Governor)

To

The Secretary, Information & Tourism Department, Chennai-9.

The Secretary, Revenue Department/ Information Technology Department/

Labour & Employment Department/ Social Welfare Department,

Finance Department, Chennai-9.

The Director of Information & Public Relations Department,Chennai-9.

The Accounts Officer,

Information & Tourism (Budget) Department, Chennai-9.

The Finance (Budget/I&T) Department, Chennai-9.

The Information & Tourism (Budget) Dept., Chennai-9.x

The Information & Tourism (F.T.) Dept., Chennai-9.

The Information & Tourism (Exbn.) Dept., Chennai-9.

The Information & Tourism (Admn.IV) Dept., Chennai-9.

P.S. to Secretary, Information & Tourism Dept., Chennai-9.

P.A. to Joint Director (P.R.), Information & Tourism Dept., Chennai-9.

P.A. to Deputy Director (Exhibition), Information & Tourism Dept., Chennai-9.

Copy to:
stock file / spare copy

/Forwarded by Order/

Section Officer