ABSTRACT

Reproductive and Child Health Project - Sub Project - Convergence of IEC activities in the Sub Project Districts of Madurai and Theni Districts - Expenditure not exceeding Rs. 24,86,900/- - Sanctioned - Orders Issued.

Health and Family Welfare (EAP3) Department

G.O. (2D) No.5                                                                                Dated 13-1-2003

Read:

1. From the Government of India, Ministry of Health and Family Welfare, Nirman Bhavan, New Delhi Letter L. 19012/ 45/ 96 - API, dated 7.11.2002 addressed to the Office of the Reproductive and Child Health Project and copy marked to the State Government.

2. From the Project Director, Reproductive and Child Health Project Letter No. 1825/P/RCHP/02, dated 13.11.2002.

ORDER:

Strengthening of Information, Education and Communication (IEC) has been assigned an important role in Reproductive and Child Health Project to create awareness among the poorer sections of their rights to health care and the means by which they can access it through the Primary Health Care System. Among the various modes of communication, one of the most effective way is the street corner dramas. In order to formulate a plan, in accordance with the guidelines, a workshop consisting of functionaries of Health Department, Nutrition Department, Women Development Corporation, Members of SHG Working Women Group etc., was conducted at Madurai.

 

2. In accordance with the recommendations of the Workshop, the Project Director, Reproductive and Child Health has formulated the following proposal. Cultural teams will be formed in Madurai and Theni districts in select block at the rate of 2 teams per Primary Health Centre consisting of volunteers from the functionaries of Health, Nutrition, ICDS,(Anganwadi Workers) SHG, WWG etc., Concerned Village Health Nurse will coordinate the team activities. Troupes will be formed in such a way that the entire block will be covered in six months' time. Troupe members will be suitably trained by professionals. Deputy Director of Health Services of the concerned district will be over all charge for implementing the scheme. They will carry out the programme after 6.00 P.M. in various hamlets as per the plan. Script will be developed in a workshop with the help of resource persons with experience in developing scripts. This will be followed by a training programme for masters trainers at block level for trainers and for team Members. After the training of the troupes is completed, each troupe would perform cultural programme in the villages with the help of Public address system and musical instruments, which they can hire. The Project Director, Reproductive and Child Health Project, has requested for sanction of Rs. 24,86,900/- towards implementation of above IEC Convergence activities. The above proposal has been approved by Government of India in their letter first read above.

 

3. Government after careful examination accord sanction for incurring an expenditure of Rs. 24,86,900/-(Rupees twenty four lakhs eighty six thousand and nine hundred only) towards the script development, training the master trainers and various troupe members, actual conduct of street plays and other incidental expenditure related to the activities as detailed in the Annexure.

 

4. The expenditure sanctioned in para 3 above shall be debited to the following head of account "2211-00-Family Welfare-103. Maternal Child Health - Schemes in the Tenth Five Year Plan - III. Centrally Sponsored - SF. District / Sub Project - Reproductive and Child Health Project 08 Advertising and Publicity - 09 Others (D.P. Code 2211-00-103-SF-0890).

 

5. Necessary funds will be provided in the Revised Estimate / Final Modified Appropriation 2002-2003. Pending provision of such funds, the Project Director, Reproductive and Child Health is authorized to draw the sanctioned amount in advance and to distribute it to the Deputy Director of Health Services, Madurai and Theni towards the script development, training the master trainers, various troupe members, actual conduct of street plays and other incidental expenditure related to the activities. The Project Director, Reproductive and Child Health Project is also permitted to reallocate the sanctioned amount within the various items of expenditure proposed, if necessary.

 

6. The Project Director, Reproductive and Child Health Project is directed to send necessary proposal to Finance (Health. I) Department for provision in Final Supplementary Estimate 2002-2003 by specific inclusion at the appropriate time without fail. The Pay and Accounts Officer (South), Chennai-35 is directed to admit the bill pending provision of funds in Revised Estimate / Final Modified Appropriation 2002-2003, if the bill is otherwise in order.

 

7. The Project Director, Reproductive and Child Health Project is requested to take urgent steps to complete the approved activities well within the closure of the project i.e. 31.3.2003.

 

8. This order issues with the concurrence of Finance Department vide its U. O. No. 5 / DS (TK)/ 03-1, Health, dated 10.1.2003 and additional sanction Ledger No. 1122 (one thousand one hundred and twenty two).

 

(BY ORDER OF THE GOVERNOR)

GIRIJA VAIDYANATHAN

SECRETARY TO GOVERNMENT

 

To

The Project Director, Reproductive and Child Health Project, Chennai-6.

The Director of Public Health and Preventive Medicine, Chennai-6.

The Director of Medical and Rural Health Services, Chennai-6.

The Pay and Accounts Officer (South), Chennai-35.

The Accountant General, Chennai-18/35.

 

Copy to:

The Finance (Health.I / BGII / W&M) Department,Chennai-9

The Secretary to Government of India, Ministry of Health and Family Welfare,

Nirman Bhavan, New Delhi-11.

 

FORWARDED BY ORDER

 

 

 

 

SECTION OFFICER

 

ANNEXURE.I

 

PLAN OF ACTION

Programme schedule

-

Every Friday evening
     

Time

-

After 6 O’ Clock (6-8)

Area covered

-

All Hamlets in 37 PHC area

 

Selection of team members

-

Those with cultural talent who volunteer for performing street play

Anganwadi Worker(AGW)/

Community Nutrition Instructor (CNI),

(Nutrition Department)

Working Women Group (WWG)

Self Help Group (SHG

Health Inspector (HI),

Community Welfare Officer (CWO),)

Multi Purpose Health Worker (F) (Health Department)
     

Co-ordinator at block level

-

Community Nutrition Instuctor

Community Health Nurse / Block Extension

Educator
     

Co-ordinator at HSC level

-

Village Health Nurse
     

Total members for each team

-

10 numbers
     

No.of PHCs selectedfor performance

-

Madurai – 20
   

Theni - 17
 

-------
   

37
   

-------
     

Each PHC forms 2 teams

-

37 x 2 = 74 teams
     

 

ANNEXURE.II

 

I. WORKSHOP ON SCRIPT / STORY / SONGS ETC.

 

No.of participants - 15

Duration - 5 days

Nature of Training - Residential

Training Site - RTI, Madurai

Resource Persons - 5

Estimate Budget

 

1.

Refreshment for participants and trainer

    
 

Rs.100/day/persons for 5 days

    
 

Rs.100 x 20 x 5 days

:

10,000

 

2

Honorarium for 15 participants at Rs.100/person/day for 5 days(Rs.100x15x5)

:

 

7,500

3.

Honorarium for 5 Resource Persons at Rs.200/person/day for 5 days (Rs.200x5x5)

:

 

5,000

4.

Travel Expenses for Participants and Resource Persons (Rs.200 x 20)

:

 

4,000

5

Stationery

:

5,000
       

6

Contingency

:

1,500

 

7

Field visit

:

3,000

 
 

Total

  

36,000

 

 

 

 

II. MASTER TRAINERS TRAINING

 

No.of Participants - 20

Duration - 5 days

Nature of Training - Residential

Resource Persons - 5

Training Site - RTI, Madurai

Budget

 

1.

Refreshment for participants and resource persons

    
 

Rs.100/day/persons for 5 days

    
 

Rs.100 x 25 x 5 days

:

12,500

 

2

Honorarium for 20 participants at Rs.50/person/day for 5 days(Rs.50x20x5)

:

 

5,000

 

3.

Honorarium for Resource Persons at Rs.100/person/day for 5 days (Rs.100x5x5)

:

2,500

4.

Travel Expenses (in actuals)

(Rs.200 x 25)

:

5,000

5

Stationery

:

2,000

 

6

Contingency

:

1,500
 

Total

  

 

 
 

Printing charges at Rs.20/per copy for 740 copies

:

14,800
 

Total

  

43,300

 

 

III. TRAINING OF TRAINERS

No.of participants - 75

No.of Batches - 3

Duration - 5 days

Nature of Training - Residential

Master Trainers - 20

Resource Persons - 5

Batch Size - 25

Trainers/batch - 8

Training Site - RTI, Madurai

BUDGET ESTIMATE

1.

Refreshment for participants and trainers

    
 

Rs.100/day/persons/ day

    
 

Rs.100 x 100 x 5 days

:

50,000

2

Honorarium for participants and trainers Rs.50/person/day for 5 days(Rs.50x95x5)

:

23,750

3.

Honorarium for Resource Persons at Rs.100/person/day for 5 days (Rs.100x5x5)

:

2,500

4.

Travel Expenses (Rs.200 x 100)

:

20,000

5

Stationery

:

5,000

 

6

Contingency

:

5,000

 
 

Total

  

       

 

 

IV. TEAM MEMBER TRAINING

Total No.of participants - 645

Batch Size - 30

No.of batches - 22

Duration - 5 days

Nature of Training - Residential

Trainers - 88

Training Site - RTI, Madurai

No.of trainers /batch - 4

 

BUDGET PER BATCH:

(in Rupees)

1.

Boarding and Lodging for 30 partcipants @ Rs.150/person/day for 5 days

    
 

Rs.150x 30 x 5 days

:

22,500

2

Honorarium for participants at Rs.50/person/day for 5 days(Rs.50x30x5)

:

7,500

3.

Boarding and Lodging for 4 trainers at Rs.150/person/day for 5 days

Rs.150x4x5 days

:

3,000

4.

Honorarium for trainers at Rs.50/person/day for 5 days

Rs.50x4x5 days)

:

1,000

5

Travel Expenses(Rs.50 x 34)

:

1,700

6

Contingency

:

2,500
 

Total

  

38,200

 

For 22 batches (Rs.38,200 x 22)

(@ Rs,150/person/day for 5 days)

:

8,40,400

Boarding and Lodging for 5 Resource persons (@ Rs.150x5x5 days)

:

3750

Honorarium for 5 Resource Persons

Rs.100/person/day for 5 days(Rs.100x5x5)

:

2500

TA for Resource Persons

(Rs.200 x 5)

:

1000

 

Total

  

 

8,47,650

 

V.CULTURAL TROUPES PROGRAMME

FOCUS ON FAMILY WELFARE, HEALTH AND NUTRITION AND AREA SPECIFIC PROBLEMS AND HIGH RISK

 

PROGRAMME SCHEDULE - EVERY FRIDAY EVENING

TIME - AFTER 6 O' CLOCK

AREA TO BE COVERED - HAMLETS

 

ESTIMATED COST

(in Rupees)

1.

Refreshment for10 participants @ Rs.20/- per person for 1 visit ( Rs.20/- x 10 x 1 visit)

:

 

200

2.

Honarorium for 10 participants @ Rs.50/- per person per visit ( Rs.50/- x 10 x 1 visit)

:

500

3.

Transport charges @ Rs.30/- per person per visit

( Rs.30/- x 10 persons)

:

300

4.

Hiring Charges (Public Address System)

:

200
 

Total (per visit)

:

1200
       

 
 

Average No.of Hamlets per PHC

:

42
 

No.of Hamlets covered per visit

:

3
 

No.of visits needed

:

14
 

No.of teams per PHC

:

2
 

No.of visits needed per team

:

7
 

Estimated cost of each visit

:

1,200
 

Cost for 21 visits /PHC (Rs.1200x21

  

16,800
       
 

Total cost for 37 PHCs for 1 round (25200x37)

:

6,21,600
       
 

Total cost for 37 PHCs for 3 rounds(9,32,400x3)

:

12,43,200

 

Hence the troupes will cover the same hamlets in two rounds in 6 months.

Note: In PHC with less then 42 hamlets, the troupes will increase the no.of performances to 2 or more per hamlet especially bigger hamlets within the round.

VI . Other expenditure

Advt.& Publicity (Rs.500x37 PHC) - Rs.18,500

(Rs.500/PHC area)

Concurrent Monitory Format - Rs.14,000

Impact evaluation - Rs.30,000

Instruments and costumes at

Rs.2000 per team (Rs.2000x74) - Rs.1,48,000

---------------

Total - Rs.2,10,500

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SECTION OFFICER